It's been nearly two months since Satya Nadella became the CEO of Microsoft. Since then one of the major releases from Microsoft was OneNote for iOS and Mac, and Office 365 for the iPad. Microsoft actively building software for devices of the competition highlights a new strategy, removed far from Steve Ballmer's original roadmap. Here are the two strategies I believe are the future of Microsoft.
Strategy 1: Device Compatibility
Realizing that users choose to be active in multiple platforms, the direction has changed into one of compatibility. For Microsoft to progress, the new strategy shows that they are no longer are they thinking of Windows only. Even though the current corporate world is predominated by Windows, the reality is that an increasing number of users are bring their own non-Windows devices in the work environment. It's unlikely that Windows on the desktop will fall in the next 5 years. However, if the last decade of mobility is any indication of where we are headed, then Microsoft needs to play catchup fast.
By bringing the Office environment to Apple's door step, Microsoft is angling itself to be a software first company.
Next Step: Embrace Android